“In a constantly changing world facing major challenges, the AOCs of the Rhône Valley Vineyards are renewing an ambitious plan to support the wineries, cellars, and estates as they rise to meet these demands. Facing the evolution of lifestyles and consumption habits, we are placing the spotlight on white wines at the heart of this collective momentum.
Thus, and for the third consecutive year, we are rolling out Rhône in White events across eight key markets, with the goal of positioning the Rhône Valley among the world’s leading white wine regions! And for the first time in 2025, these events will be open to the general public, in a festive, welcoming, and educational spirit. This is a unique opportunity for wine lovers to discover the richness and diversity of our white AOCs—from emblematic terroirs to little-known gems. Together, let's continue to shine a light on our white AOCs!”
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